Night of Innovation at ProductCampRTP

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The App Innovation event for ProductCampRTP was very aptly named, as it was truly one of the most innovative nights I’ve been a part of.  Participants were given two hours to come up with a complete product idea for an iPhone application, and present it to the judges.  The resulting products were more than I thought possible in that short time!  The amount of research and creativity that went into the products and presentations was nothing short of incredible.

I was honored to be part of an impressive judging panel, along with Simon Cole of THINK, Inc., John Masour of ZigZag Marketing, and the organizer of ProductCampRTP, Brett Cooper.  Together, we watched eight different groups present their apps. Ideas ranged from a silly, but addictive game called Cat Punch Fever, to an app called Social Fly which would allow people to meet like-minded individuals while on airport layovers.  In the end, we agreed that the winner would be Stinky Fridge?, an app which would track the perishable foods you’ve purchased and let you know how long they have left before “the stink” begins.

So what does the winner get?  Well, to me, this is the best part.  The winning team will have their app, Stinky Fridge?, developed by Appsolute Genius as part of our sponsorship for ProductCampRTP.  We’ll be working with the entire team to take the app through a full development lifecycle, and finally have it submitted to the App Store.  Once it’s developed and in the store, TIMA (Triangle Interactive Marketing Association) will be helping to market the app.  All proceeds will go directly to ProductCampRTP, in order to support future events full of innovation.