As mobile App developers, we get approached everyday to create apps for companies. Often, they tell us they want an iPhone app, Android app, iPad app, or all of the above. We respond by telling them that we’d love to work with them but we have a few questions first. Ultimately, we ask why they want to create an app and why now. Many times companies can’t seem to answer these basic questions. They really seem to want an app because...

Recently, I was sitting with my friend, Julian Daly, of G8Four discussing our businesses. I don’t remember what made me say it, but it occurred to me that when our customers think about developing an iPhone App or an Android App, they aren’t fully aware that they are creating custom software. So I pulled out my iPhone, iPad, and MacBook Air and put them on the table. I asked Julian what he saw. He said that it was a phone, tablet,...